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Before the team got the keys, Jerry’s had been completely gutted and all relics placed in storage. The only things that had survived were Jerry's old-school mirrors and a few pendants. So the team had to put their own spin on the historic space.

We did away with the bright reds and yellows of its former life in favour of a sleek white fit-out with terrazzo tiles and touches of colour. Instead of vinyl chairs there are comfy leather banquettes. The speakers pump house tunes rather than jukebox hits.

Coffee comes from Inglewood Coffee Roasters; cakes are from Proud Mary and Mosaic Patisserie; while dairy-free muffins and vegan banana bread are made in-house.

Project:

Jerry's Milk Bar

 

Key Message:

Sector:

Brand Identity

Scope of Works:

Social Media Strategy